Philadelphia’s Marty Judge, founder and CEO of The Judge Group, has just launched a major media blitz to announce his having received official approval from the Chinese government to launch the first-ever professional indoor football league in China. It begins with a collegiate tournament of games later this year, followed by full professional league play in 2015 with the establishment of the Chinese American Football League (CAFL). CAFL is a client/partner of Lou Tilley Media, and has been intimately involved in this project from day one. LTMedia has been to China for over two years, helping to develop an endless amount of media content, story lines, and social media introductory campaigns. Press releases and various national television appearances triggered an immediate national and international press buzz about the project. (Here are links to a number of publications.) LTM worked in cooperation with Ari Fleischer Sports Communications, providing the visual content, and consulting Marty Judge in his presentation. Go to CAFLfootbal.com to see all the exciting news. LTMedia developed and manages this web site, where you can find the latest news on the opening of China’s first ever professional football league!
Over twenty major news outlets reported on today’s big CAFL news. Here’s a look at the best:
Marty Appears on CNBC’s “Squawk Box” (8/14/14)
Marty Appears on Fox Business Network’s “Varney & Co” (8/14/14)
Sports Illustrated: China to launch American football league
Bleacher Report: China American Football League: 2015 Start Date, Roster Info, Comments and More
Yahoo Sports: New Chinese Indoor Football League Planned for 2015
The Globe and Mail: Hey China! Are You Ready For Some Football?
New York Post: New Football League in China is What the World Needed
Washingto Post: Plans Announced for Indoor Football League in China
Sports Business Daily: Chinese American Football League will be Unveiled Today
Forbes: Will New China Football League Surpass NFL?
New York Times: Taking American Football into New Territory: China
Bloomberg: American Football Heads to China with Professional Indoor League
USA Today: American football league coming to China
ABC News: American Football Heading to China in 2015